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Local SEO: Why Is It Important and How To Manage It

With the introduction of Google Places a couple of years ago, and now with Google’s launch of Google+ Local and further integration of localized search results, SEO optimization has yet another twist...

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The Metrics That Matter: Seattle Washington DD Presentation

Thanks to everyone who attended my session at the first Washington Digital Dealer workshop in Seattle on Wed, 3/20/13. Below you will find a link to my full presentation (including notes), as well as...

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Making Sense of Your Marketing Metrics: Optimizing Your Dealership’s Website...

E-Commerce directors cannot solely measure the success or failure of marketing efforts based only on the number of visitors to their sites, nor can you measure success solely through simple conversion...

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Taming the Big Data Beast to Drive More Internet Sales

Do you want to increase your website lead conversion? Do you want to increase your website sales conversion? Of course! Website Sales Funnel But where do you start? With so many reports and data...

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Periodic Table of SEO Success Factors

Search Engine Land has just updated their Periodic Table of SEO Success Factors. From the article, this is the philosophy as stated by Search Engine Land: Philosophy Behind The Table Our goal with the...

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